![]() ![]() ![]() From a business standpoint, it’s used to show that the person who made and is marketing a product or good considers it to be distinct from others. ![]() You can find that little floating symbol just about everywhere from the grocery store aisles, to TV shows, to ironic Instagram captions. Trademarks are often claimed with the ™ superscript (a character that’s written above the line, as opposed to a subscript, which goes below the line). By extension, it can also be used to describe something that’s characteristic to a person or thing in a more metaphorical way, such as “the singer’s trademark rhythm.” The word trademark, first recorded in the mid-1500s, literally is the mark (as a name or logo) that is proprietary to a business ( trade). What does the trademark symbol (™) mean?Ī trademark is a name, symbol, or mark that distinguishes a product or brand from other products or brands. So what’s the deal with each, and what makes them different from each other? Let’s decode the symbol soup. No matter how small, however, they are powerful and convey a lot of meaning. ![]() They can be large or close to microscopic. Review our Help topics or chat with one of our Customer Care advocates.If you’ve ever purchased a product, read a book, or watched a movie (read: everyone currently on this page), then you’ve likely seen four symbols time and time again: ™, ®, ©, and ℠. To contact other Times departments, see the Help section of. The editorial staff of The New York Times was not involved in their production and is not responsible for their content.įor further information, see Section Two of the Terms of Service. Links to websites other than those owned by The New York Times Company are offered as a service to readers. However, you may download material from The New York Times on the web (one machine readable copy and one print copy per page) for your personal, noncommercial use only. You may not alter or remove any trademark, copyright or other notice from copies of the content. All materials contained on this site are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of The New York Times Company or in the case of third party materials, the owner of that content. ![]()
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